Habits we confront:

  • The customer can wait.
  • We have always done it this way.
  • If I am not here, nothing works.
  • Family and business are the same thing.

Confront your paradigms. Challenge your habits. Transform your business, your life and your family.

For Hispanic companies in the United States and Mexico that want to sell more, spend less and run without depending on the owner. We do not hand you a report and leave: we stay until it is done.

Live, face to face

Retreats, KonBusiness and bootcamps in Houston, Guadalajara, New York and Livingston, where confrontation turns into action.

See all events

They have worked with Konfronta

We will gladly contact you

The first step toward a business that sells more and runs without you. A Konfronta partner will contact you within 24 hours.

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Or take the free 12-question assessmentMessage us on WhatsApp

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A Konfronta partner will contact you within 24 hours at the number you gave us.

Free assessment: question 2 of 12

If I were gone for a month, the business would keep running, and it is already clear who would lead it after me.

How true is it today, not how you wish it were? Tap your answer and go on with the other 11.

1 Step 1 of 5: What we solve

Problems we solve

With consulting inside your business

Customers who come back
If your team serves reluctantly and customers leave for the competition or the big chain across the street.
More sales, more profit
If you sell all day, but the numbers live in your head or a notebook and at the end of the month the money is not there.
A business that runs without you
If you work seven days a week because nothing moves without you, not even for a family vacation.
A business that passes to the next generation
If your kids grew up here and are not sure they want the business, or the family cannot agree on who comes next.

Take the free assessmentSee the full consulting service

Why Konfronta

How much has it cost you to explain your business to people who do not understand it?

That is the cultural tax: the time and money you lose correcting consultants who do not know your world.

Kinds of consulting, why they do not work and what Konfronta does differently
What you may have triedWhy it does not workWith Konfronta
The one-size-fits-all recipe Consultants who apply the same formula to everyone, without understanding your Hispanic customers, your family in the business or how you work. A strategy built for your business: your customers, your family and your two cultures.
Translation only Programs and materials made in English and turned into Spanish, often badly, that do not speak to your people. We speak your culture, not just your language.
The desk-bound consultancy Firms that feel distant and corporate: lots of reports, little contact, and no one who shows up. Partners who show up: direct contact, trust and presence in your community. We stay until it works.

Your two cultures are not an obstacle: they are your competitive edge. High-level consulting, in Spanish, with people who understand your customers, your family and the way you do business.

Your next step with Konfronta

Stop paying the cultural tax: work with people who already understand your business.

2 Step 2 of 5: Look inward

The problem and the fix

Your habits show up in your numbers

Change the habit, and your sales, your spending and your profit change with it.

  1. Habit
  2. Business
  3. Money
Habits, their effect on operations and the business, and how we change them
HabitHow it shows up in your businessWhat it costs youWhat you gain
The owner decides everything Nothing moves without the owner, the team waits for orders and mistakes repeat. Sales stall when the owner is away, overtime grows and opportunities are lost. A team that decides and moves forward even when you are away.
Poor service is tolerated Complaints no one handles, customers who do not return and a team that blames the customer. Fewer repeat customers and more spending to attract new ones. Customers who come back and recommend you.
Nothing is measured Decisions by gut feeling, inventory and spending out of control. Spending that eats your profit without anyone noticing. You know every week where you win and where you lose.
Family and business blur together Roles given by family ties, fights at home and at work, no one knows who comes next. Conflict that freezes decisions and puts the family's wealth at risk. A united family and a business ready for the next generation.

Mark yours, even if it is hard to admit. It shows up in your assessment result.

Find your habits with the assessment

Balance audit: your life and your business

Business is rubber: drop it and it bounces. Family, health, friends and spirit are glass: drop one and it breaks. How are you caring for each one today?

Mark one option per ball to see what you are holding and what you are dropping.

Business Rubber: drop it and it bounces

Family Glass: drop it and it breaks
Health Glass: drop it and it breaks
Friends Glass: drop it and it breaks
Spirit Glass: drop it and it breaks

Mark all five balls to see your result.

Take the free assessment

Inspired by the five balls metaphor attributed to Brian Dyson.

Family business

A business that outlasts generations

Most family businesses never reach the grandchildren. Konfronta works with the owner and the family so yours does.

30% of family businesses reach the second generation
10 to 15% of family businesses reach the third
3 to 5% of family businesses reach the fourth or beyond

Source: The Family Business Consulting Group, based on research by John Ward.

What you achieve

  • A succession without fights: the family knows who leads and who inherits.
  • A business that does not depend on one person, as in the Herralum case.
  • A next generation ready to lead: with training such as KonBusiness Houston 2024, The 3 Generations, and the Family Businesses that Last course.

See succession planning

Your next step with Konfronta

Konfronta prepares the succession with you, so your business does reach the next generation.

3 Step 3 of 5: Proof

The track record, in numbers

People impacted
150,000+
Owners and executives trained
15,000+
Organizations served
1,500+
Organizations advised
500+
Years of experience
30

Millions of dollars saved for our clients

Photo of Melecio Ortega Melecio Ortega CEO, creator of the KonfrontaCultural model Published track record of Melecio Ortega, Konfronta CEO. See the full track record

Melecio Ortega's recognitions

  • Keynote Speaker & Business Leadership Award 2025, TRIUNFA Business Ecosystem (Mansfield, Massachusetts)
  • Executive of the Year 2024, Houston Latino Business Owners Chamber
  • and more

Client case files

  • GroMex

    An operation ready to grow big

    Konfronta helped GroMex put its operation in order during a period of major growth.

    • An orderly operation
    • Sustained growth
  • Michoacana Meat Market

    A team that serves better in a Hispanic supermarket chain

    Konfronta worked from the inside on training and management. The company has shared its experience at our conferences.

    • A trained team
    • Better customer service

See all case studies and clients

Konfronta on video

This is what a Konfronta event feels like.

  • What happened on stage and in the room.

  • Talks, tours and networking in Houston.

Videos load from Vimeo only when you click.

See all 26 event videos

4 Step 4 of 5: Measure your business

Free assessment

Find out what is holding back your sales, your money and your time. 12 questions in six areas, two per area. Answer for how your business is today, not how you wish it were. Where you hesitate is your blind spot: what you cannot see from the inside. Your score from 0 to 100 shows right away.

Culture, people and successionCulture and staff1. My team treats every customer as if the business were theirs, and my good people stay with me.
Culture, people and successionSuccession and autonomy2. If I were gone for a month, the business would keep running, and it is already clear who would lead it after me.
Operations, marketing and salesSales3. This week we are selling more than in the same week last year, and I know why.
Operations, marketing and salesMarketing4. My customers know why they should buy from me and not from my competitors, big or small.
FinancesProfit5. I know how much I really make each month, not just how much goes into the register.
FinancesOrder6. I pay myself a fixed salary and never take business money for household expenses.
TechnologySystems7. My sales, inventory and costs live in a system, not in my head or a notebook.
TechnologyOnline8. Customers can find me, message me and pay me online.
LegalPermits9. My permits, licenses and insurance are up to date and I know where they are.
LegalAgreements10. Agreements with partners, suppliers and employees are in writing.
Quality of lifeEnergy11. I end the day with energy and do not take the business problems home with me.
Quality of lifeFamily and health12. I have time for my health and my family, not just for the business.

0 of 12 answered

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5 Step 5 of 5: Talk with a partner

Who signs off on your project

You work directly with Konfronta's partners, and they answer for the results.

  • Photo of Melecio Ortega
    • Systems engineer with an MBA.
    • Has taught more than 500 business and sales courses.

    Melecio OrtegaCEO, creator of the KonfrontaCultural model

  • Photo of Renan Bucheli
    • Civil engineer from Tec de Monterrey, with IPADE executive programs.
    • More than 35 years developing, financing and selling residential and commercial real estate.

    Renan BucheliCFO

  • Photo of Guillermo Ortega
    • Electronic systems engineer with a master's in e-commerce.
    • More than 25 years connecting insurance and technology.

    Guillermo OrtegaCIO

Want to talk to them directly? Message us on WhatsApp.

Talk with a Konfronta partner

Leave your business and phone. One of the partners you just met will gladly contact you within 24 hours.

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